WhatsApp Business Integration

WhatsApp Business: connect with your customers directly and reliably

Your customers are already on WhatsApp. Is your company ready to serve thousands of them at the same time?  
The standard version is not enough for companies looking to grow without compromising on service quality. With Plusmo's WhatsApp Business Platform, we transform the world's most widely used messaging app into an automated, multi-channel conversational business center.
Manage large volumes of interactions, automate up to 80% of inquiries, and connect each conversation to your CRM securely and robustly. Don't worry about manual management and take advantage of the efficiency, personalization, and conversion that only our WhatsApp automation solution can provide.
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Types of Sessions in Whatsapp Business

WhatsApp Business user companies can communicate with their customers using two types of sessions, each lasting 24 hours from the first message
Sessions Started by Companies Using
Default Templates
Notifications
Alerts
Notices
Surveys
Sessions Started by Customers,
generally used for customer service
care, such as:
Inquiries
Orders
Complaints

Immediate benefits of integrating WhatsApp Business with Plusmo

Plusmo integration allows you to leverage WhatsApp's popularity to achieve concrete results:

‍Conversational sales and lead nurturing: convert prospects faster by answering their questions in real time. Use intelligent 24/7 chatbots to qualify leads and send them personalized information (catalogues, prices) without human intervention.

‍Scalable customer service (multi-agent support): allow multiple agents to respond to the same WhatsApp number from a centralized inbox, without relying on a single phone. This dramatically reduces wait times and increases customer satisfaction.

‍Proactive useful notifications: send high-priority messages (approved templates) such as payment reminders, appointment confirmations, stock alerts, or shipping updates, using the channel that your customers check instantly.
BOT-automated user responses: lower call center costs and 24x7 availability.
Easy integration with company CRM via API.
Shorter inquiry response times.
Exchange of files, images, videos, contacts, and locations/maps.
High usage in Latin America and Europe: used by over 80% of people.
Enhanced customer retention.
Free for corporate customers.
Encrypted secure communications with data backup.
Addition of default buttons and menus for an easy purchase process.
Integration on an omnichannel platform along with SMS, Facebook Messenger, and Instagram.
Integration on an omnichannel platform along with SMS, Facebook Messenger, and Instagram.
Enhanced user experience and customer engagement..
Improved campaign monitoring.View More
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The Plusmo difference: support and technical excellence

Choosing Plusmo as your integration partner means reducing implementation times and strengthening security. Our platform is designed for fast and stable integration with any CRM, ERP, or e-commerce platform you use (Salesforce, Hubspot, Zendesk, etc.).

In addition, as a certified partner, we guarantee that your account and message templates will be approved in accordance with Meta's policies. Our specialized 24/7 technical support is here to resolve any latency or connectivity issues, ensuring the continuity of your conversational service.

Frequent Asked Questions

What is the main difference between the WhatsApp Business app and the API?
The main difference is scale and automation. The standard app is free but limited to five devices and low message volume, making it suitable mainly for SMEs. Plusmo’s API, on the other hand, is built for medium and large businesses: it integrates seamlessly with CRM/ERP systems, supports unlimited message volume, enables multi-agent management, and automates conversations with chatbots—without the limitations of the mobile app.
Is integration with Plusmo secure and compliant with Meta (WhatsApp) policies?
Yes, absolutely. Plusmo is an official Meta partner (business solutions provider, BSP) and fully complies with all data security and privacy requirements. This ensures that your business account remains active and that all messages and templates are reviewed and approved according to Meta standards.
Can I send bulk messages to my customers? What are the costs?
Yes, you can send proactive bulk messages (such as payment notifications or promotions) using Meta-approved templates. In terms of costs, WhatsApp charges per conversation, not per individual message. Conversations are divided into categories (marketing, utility, authentication, and service). Conversations initiated by customers are generally less expensive. Plusmo’s team can provide a personalized pricing estimate based on your business volume.
What does “multi-agent management” mean and why is it important?
Multi-agent management allows multiple support or sales agents to handle, respond to, and transfer WhatsApp conversations from a centralized inbox using the same business number. It eliminates dependence on a single device and number, boosting efficiency and response time, allowing you to scale your service without limits.
Do I need to develop or program chatbots?
Not necessarily. Plusmo offers ready-to-implement chatbot solutions or easy-to-configure no-code tools. We can help you design intelligent conversational flows to handle FAQs, qualify leads, and send automated responses 24/7, freeing up your human agents to focus on more complex tasks