Let me describe a surprising scene that will happen to you in the future. To all of us, actually. In that near future, perhaps one morning in the spring of 2025, while you’re making coffee, your phone signals a message. "An SMS," you think. But when you open it, something appears that looks more like a webpage. Yet, it’s also a chat, an online store, and a social network. It uses AI, includes a map, and features a carousel of options and buttons inviting you to take action, if you wish. It doesn’t waste your time; it knows what you like and what you need, and it’s offering it to you. It’s as if all the apps you use daily on your phone came together in your old SMS app for a party. That is the pivotal day when your carrier has replaced the outdated native app that’s been there since you bought your first phone — SMS (which will be 33 years old in 2025, coinciding with its disappearance) — and installed, without asking, the new standard: RCS (or Rich Communication Service). RCS allows all of this and more without leaving the app. You can watch a Netflix movie after choosing from trailers recommended based on the last movie you enjoyed. You can also make a purchase, get advice to continue shopping online (the classic “customers who bought this also bought that”), and track your package as it arrives. You can schedule a medical appointment and check your latest reports. RCS has overnight become the heart of your phone. Because it’s also where you receive multimedia messages from family and friends. And that’s why 2.8 billion people will use it in 2025, following the recent announcement that Apple is joining other carriers and will finally offer RCS on its phones, just in time for the iPhone 18 launch. 2.8 billion people will use RCS in 2025 So, although we won’t be in your kitchen, we know this is going to happen. Are messages the future? No. They are the present. They are everyone’s favorite function on mobile devices, universal and free to receive, with a 98% open rate within the first 3 minutes, compared to 21% for emails. SMS had its good points, as we know. But RCS improves on all of them. Companies that have already tried it have doubled and even quadrupled their conversion rates while protecting themselves from fraudulent use that can be damaging to brands. #RCS#DigitalInnovation#Plusmo#EasyConnectionsTrustedSolutionsFull article: https://l1nq.com/gEFjm