Google reports over one billion daily RCS messages sent in the U.S.,solidifying Rich Communication Services (RCS) as a powerful channel forcorporate communication. This advanced messaging format goes far beyondtraditional SMS, eliminating the 160-character limit and enabling the inclusionof images, video, and interactive elements like buttons, surveys, andorder confirmations. Businesses can seamlessly drive traffic to onlinestores via direct links and even process in-message payments, whilegaining valuable insights from detailed analytics on open rates, clicks, andconversions.

RCS offers acompelling alternative to platforms like WhatsApp Business. Its key advantagesinclude no app download requirements for users and generally more accessible costs. As an open standard, RCS ensures broader accessand interoperability, reducing reliance on closed ecosystems.

Global adoption& market growth

While RCSavailability varies, its adoption is steadily increasing worldwide. Initiallydominated by Android, Apple's recent integration in iOS 18 (late 2024)has significantly accelerated interest, enabling universal communication acrossall mobile operating systems. This widespread adoption is fueling massivemarket growth; Mordor Intelligence projects the rich global communication servicesmarket to surge from $2.87 billion in 2025 to $8.89 billion by 2030,representing a robust 25.37% CAGR.

RCS empowers brandswith high-resolution multimedia content, allowing for personalized messages featuring company logos and building greater trust and brandrecognition.

Benefits for business& enhanced security

For businesses, RCSunlocks significant sales advantages by fostering direct, secure, andcreative customer relationships. Security is enhanced through the integrationof brand logos, sender authentication, and brand verification. Creativityis boosted by innovative features like carousels, enabling interactive,high-performance campaigns with personalized promotions based on customerdata and simplified purchase flows. Collaborating with brandcommunication experts can further amplify the message and campaign appeal.

Optimizing yourRCS business messaging strategy

Google, a key driverof RCS, recommends several best practices for effective RCS Business Messaging (RBM)experiences:

• Respect message size limits: While generous, RBM messages still have limits     on text and multimedia files.
• Optimize visual branding: Ensure your logo and hero images display     correctly to maintain a positive brand perception.
• Set clear user expectations: When initiating a conversation, clearly define     what the agent can do and provide explicit interaction options.
• Write clear and consistent messages: Maintain conciseness and coherence.
• Create engaging conversations: Keep interactions brief, relevant, and offer     suggested replies and actions.
• Honor user preferences: Always respect opt-out requests from users.

Plusmo leads the way in RCS-based solutions, offering tailored services forbusinesses in supported countries through its Plusmo Engage platform. This omnichannel communication solution includes RCSalongside WhatsApp Business and SMS, providing comprehensive options for modernenterprises.

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