Each year, GITEXGlobal, held in Dubai,United Arab Emirates, reinforces its role as the stage where the technological direction of the coming years is defined. In its 2025 edition, which concluded last week, one of the dominant themes was smart sustainable cities—urban environments that integrate artificial intelligence, connectivity, and sustainability to improve quality of life and reduce environmental impact.
Today, more than half of the world’s population lives in cities, a figure expected to reach 70% by2050. This means urban management can no longer rely solely on physical infrastructure; it now requires a digital one. That’s where the Internet ofThings (IoT) comes in.
Sensors embedded in traffic lights, pipelines, transportation systems, or electricity meters generate millions of data points that, when processed in real time, help optimize energy use, detect leaks, reduce congestion, and predict system failures. At GITEX 2025, examples from Copenhagen (Denmark), Oslo (Norway), andDubai demonstrated how cities can become more efficient through data and intelligent networks. In Dubai’s case, the goal is to become both fully connected and carbon-neutral.
But behind every sensor lies a major challenge: interoperability, security, and the management of millions of connected devices. The good news is that these deployments can start small and scale globally—from Argentina to Spain or France.
Through its Connect Your Objects business unit, Plusmo develops Internet of Things (IoT) solutions that enable organizations to leverage technology across telemetry, logistics, security, healthcare, and agriculture.
Its technology allows a single IoT SIM card to operate across Argentina’s three main mobile networks (Personal, Claro, and Movistar), automatically connecting to the strongest available signal.
This ensures uninterrupted connectivity—regardless of carrier or location. Everything is managed through a unified platform that enables remote and secure monitoring, activation, or network switching for each IoT device.
This type of multi-operator architecture not only increases the resilience of urban and enterprise systems but also reduces downtime and enhances reliability in critical sectors such as transportation, energy, healthcare, and public safety.
At GITEX, much was said about the future of cities. But that future doesn’t begin in Dubai’s skyscrapers—it starts with every sensor, every network, and every uninterrupted data flow.
That’s the foundation of Plusmo’s mission: building the invisible connectivity that makes everything else possible.
