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The Brand Man Speaks Mobile Widget

The Brand Man Speaks

Retail brand "All Saints Spitalfields" hits US with edgy apparel and equally arrogant management and store employees
Relentless pursuit of mediocrity: Toyota including its Lexus brand no longer stand for quality
Luxury Watch maker Tag Heuer drops Tiger Woods as endorser
Tiger woods: This brand in free-fall may significantly impact sports endorsements in the future: Update: Gillette and Accenture put use of Tiger officially in phase out mode
Playboy brand coming to South Beach, Miami linking with Sagamore Hotel
Spirit Airlines "uses" Tiger Woods to sell cheap tickets; in bad taste?
Brand "Tiger Woods" put to its biggest challenge; Will sponsors stay on or bail?
Wall Street Journal declares "Branding" is more important than ever

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The Brand Man Speaks

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Retail brand "All Saints Spitalfields" hits US with edgy apparel and equally arrogant management and store employees
Despite the ailing US economy, a UK based retailer of edgy apparel (with some Goth overtones) has arrived in LA and Miami Beach. The brand, All Saints Spitalfields, aims to appeal to affluent twenty and...
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Relentless pursuit of mediocrity: Toyota including its Lexus brand no longer stand for quality
I know dear readers it has been a while since my last post. Family illness matters have taken up a large amount of my free time these past months. I have a little more free time and figured what better......
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Luxury Watch maker Tag Heuer drops Tiger Woods as endorser
As expected luxury watch maker Tag Heuer has announced it will drop its alliance with now disgraced professional golf phenom Tiger Woods. The company will not be using any image of the golfer in its holiday...
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Tiger woods: This brand in free-fall may significantly impact sports endorsements in the future: Update: Gillette and Accenture put use of Tiger officially in phase out mode
THIS POST HAS BEEN UPDATED. SEE BOTTOM FOR DETAILS Nearly two weeks after the 2:30AM car crash that has led to the acknowledgment of infidelity by the world's richest Golfer and best known athlete, Tiger...
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Playboy brand coming to South Beach, Miami linking with Sagamore Hotel
Playboy, the male oriented iconic sexual fantasy brand from the 60s, has been struggling to survive on revenue from its magazine alone these days given strong competition from the internet and a changed...
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Spirit Airlines "uses" Tiger Woods to sell cheap tickets; in bad taste?
I just came across the new TV ad for Spirit Airlines promoting their usual low low no frills fares. The unusual element is they are "using" the Tiger Woods car crash in an animated way to sell low fares...
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Brand "Tiger Woods" put to its biggest challenge; Will sponsors stay on or bail?
The recent car "incident" involving the biggest richest branded athlete Tiger Woods is the first real test of the golfing greats ability to manage his brand (worth billions) under extreme stress beyond...
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Wall Street Journal declares "Branding" is more important than ever
In a recent WSJ article entitled, "The Wrap: consumers do spend on innovative goods" the newspaper declares that consumer spending is not dead in this recession, rather it is becoming more selective as...
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The Brand Man Speaks Mobile Widget

Retail brand "All Saints Spitalfields" hits US with edgy apparel and equally arrogant management and store employees

Relentless pursuit of mediocrity: Toyota including its Lexus brand no longer stand for quality

Luxury Watch maker Tag Heuer drops Tiger Woods as endorser

Tiger woods: This brand in free-fall may significantly impact sports endorsements in the future: Update: Gillette and Accenture put use of Tiger officially in phase out mode

Playboy brand coming to South Beach, Miami linking with Sagamore Hotel

Spirit Airlines "uses" Tiger Woods to sell cheap tickets; in bad taste?

Brand "Tiger Woods" put to its biggest challenge; Will sponsors stay on or bail?

Wall Street Journal declares "Branding" is more important than ever

Content Preview for: The Brand Man Speaks

Retail brand "All Saints Spitalfields" hits US with edgy apparel and equally arrogant management and store employees

Relentless pursuit of mediocrity: Toyota including its Lexus brand no longer stand for quality

Luxury Watch maker Tag Heuer drops Tiger Woods as endorser

Tiger woods: This brand in free-fall may significantly impact sports endorsements in the future: Update: Gillette and Accenture put use of Tiger officially in phase out mode

Playboy brand coming to South Beach, Miami linking with Sagamore Hotel

Spirit Airlines "uses" Tiger Woods to sell cheap tickets; in bad taste?

Brand "Tiger Woods" put to its biggest challenge; Will sponsors stay on or bail?

Wall Street Journal declares "Branding" is more important than ever

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